IWA’s accounts on Facebook, Twitter, LinkedIn, Google+ have been developed as good ways for members to keep up to date with what is happening across the Association.
IWA is keen to embrace social media and capture the benefits of spontaneity, energy and instant communication but wants individuals and the Association to guard against damage to reputations.
Whilst social media offers a fun, dynamic and interactive way for people to engage with others, anything said in public can be picked up and used. Whether intentional or otherwise, comments from IWA staff, volunteers and members who engage with others on social media may be taken as IWA official policy, and this presents a potential risk to avoid.
The following social media policy provides guidelines for staff and volunteers to follow:
1.1) As a volunteer or staff member you are personally responsible for the content you publish online, whether in a blog or any other form of user-generated media. Be mindful that what you publish will be public for a long time. Protect your privacy and take care to understand any site's terms of service.
1.2) Identify yourself by your name and, when relevant, role at IWA when you discuss IWA-related matters such as policy or campaigns. You must make it clear that you are speaking for yourself and not on behalf of IWA.
1.3) If you publish content online relevant to IWA in your personal capacity it is best to use a disclaimer such as"in my opinion”.
1.4) It is crucial that you respect copyright, fair use and financial disclosure laws.
1.5) Don't provide confidential or other proprietary information for IWA, a volunteer, or any member and never discuss IWA charity financial performance or other sensitive matters publicly.
1.6) Respect your audience. Don't use ethnic slurs, discriminatory remarks, personal insults, obscenity, or engage in any similar conduct. You should also show proper consideration for others' privacy.
1.7) Be aware of your association with IWA in online social networks. If you identify yourself as an IWA member, volunteer or member of staff, ensure your profile and related content is consistent with how you wish to present yourself personally with colleagues and other stakeholders.
1.8) Spirited and passionate discussions and debates are fine, but you should be respectful of others and their opinions. Be the first to correct your own mistakes.
1.9) Try to add value.Provide worthwhile information and perspective. Please remember that what you publish may reflect on IWA's brand.
1.10) Don't adapt or misuse IWA logos (including WRG) and only use them if you have written authority from Head Office to do so. For example, you shouldn't use IWA in your screen name or other social media ID unless you have specific permission.
2.1) Social media provides a platform for branches to share information about branch events, activities and campaigns with members and supporters.
2.2) It is intended that branches should be able to use social media to help promote local activity and engage with new and existing members. All activity should be conducted on the basis that the social media policy is followed. Branded branch accounts are created to specified guidelines.