The Waterways Festival PR Campaign Sails Away with Award Recognition

Issue date: 17th October 2011

Staffordshire based public relations company FCM Associates Ltd is celebrating being Highly Commended at the Burton Mail Business Awards 2011 for raising the profile of East Staffordshire and South Derbyshire with its PR Campaign for The Waterways Festival.

Around 25,000 visitors attended The Waterways Festival in Burton at the end of July and 360 boats moored along the Trent and Mersey canal – stretching 1.5 miles in either direction of the festival site. There were 350 camping units on site and over 250 exhibitors in attendance.

The Burton Mail Business Awards recognise excellence within the regional business community each year, by offering businesses the chance to enter 11 award categories, supported by the Burton and District Chamber of Commerce.

Based in Burton upon Trent, FCM Associates Ltd donated additional business hours to The Inland Waterways Association in support of the company’s hometown hosting the national event.