Kellogg Using Waterways Shipping for Cereal

Issue date: 2nd May 2013

Kellogg has increased commitment to Peel Ports’ ‘green highway’ to Manchester Ship Canal shuttle service. The move will improve the efficiency of its supply chain and take hundreds of trucks off UK roads.

The Ship Canal shuttle service is the most environmentally-friendly bulk logistics solution on offer in the UK, and already serves other major retail names such as Princes Foods, Kingsland Wine, Tesco, Typhoo, Regatta and a major global sportswear brand.

2,500 TEU (Twenty-foot equivalent unit) of Kellogg cereal product will be transported on the green highway network between the company’s Manchester, Ireland and Iberia distribution hubs in 2013. The containerised product is transhipped at the Port of Liverpool on to a coastal feeder service to serve the Irish and Spanish markets.
Kellogg has also taken advantage of the port of Liverpool’s flexible “on demand” warehousing offering with storage for up to 7,000 pallets of cereal product.
Kellogg’s use of the shuttle service will equate to an 85% reduction in road miles for its supply chain: a reduction of 40,000 road miles and 61 tonnes of CO2 this year.